The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
North American Business Press
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf http://repo.uum.edu.my/20760/ http://www.na-businesspress.com/jmdcopen.html |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |