Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention
Along with other factors affecting human behavior, mass media advertising is a very useful tool to influence condom use, on a large scale. But, one important issue related to advertisements is controversial advertising.It is observed that when the advertisements are perceived controversial by people...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IISTE
2016
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21740/1/JPCR%2023%202016%2013%2017.pdf http://repo.uum.edu.my/21740/ http://iiste.org/Journals/index.php/JPCR/article/view/33159 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |