Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention

• Main Authors: Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
• Format: Article
• Language: English
• Published: IISTE 2016
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/21740/1/JPCR%2023%202016%2013%2017.pdf; http://repo.uum.edu.my/21740/; http://iiste.org/Journals/index.php/JPCR/article/view/33159
• Institution: Universiti Utara Malaysia

Along with other factors affecting human behavior, mass media advertising is a very useful tool to influence condom use, on a large scale. But, one important issue related to advertisements is controversial advertising.It is observed that when the advertisements are perceived controversial by people...