Green product purchase intention among university students: Extending the theory of planned behaviour
The present research attempts to investigate the use of green product among university students. The theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on in...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23697/1/CBMM%202017%20140%20159.pdf http://repo.uum.edu.my/23697/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The present research attempts to investigate the use of green product among university students. The
theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on intention to purchase green product. In addition to that, environmental concern is incorporated in the model as the antecedents influencing one’s attitude towards green product. |
|---|