Green product purchase intention among university students: Extending the theory of planned behaviour

• Main Authors: Chuah, Chin Wei, Ali, Juha, Ali, Mumtaz
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23697/1/CBMM%202017%20140%20159.pdf; http://repo.uum.edu.my/23697/
• Institution: Universiti Utara Malaysia

The present research attempts to investigate the use of green product among university students. The theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on in...