Green product purchase intention among university students: Extending the theory of planned behaviour

Green product purchase intention among university students: Extending the theory of planned behaviour

The present research attempts to investigate the use of green product among university students. The theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on in...

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Main Authors: Chuah, Chin Wei, Ali, Juha, Ali, Mumtaz
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/23697/1/CBMM%202017%20140%20159.pdf
http://repo.uum.edu.my/23697/
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Institution: Universiti Utara Malaysia
Language: English
id my.uum.repo.23697
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spelling my.uum.repo.236972018-04-02T00:21:48Z http://repo.uum.edu.my/23697/ Green product purchase intention among university students: Extending the theory of planned behaviour Chuah, Chin Wei Ali, Juha Ali, Mumtaz HD28 Management. Industrial Management The present research attempts to investigate the use of green product among university students. The theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on intention to purchase green product. In addition to that, environmental concern is incorporated in the model as the antecedents influencing one’s attitude towards green product. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23697/1/CBMM%202017%20140%20159.pdf Chuah, Chin Wei and Ali, Juha and Ali, Mumtaz (2017) Green product purchase intention among university students: Extending the theory of planned behaviour. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Chuah, Chin Wei
Ali, Juha
Ali, Mumtaz
Green product purchase intention among university students: Extending the theory of planned behaviour
description The present research attempts to investigate the use of green product among university students. The theory of plan behaviour underpins the research framework of this study. Specifically, this study aims to investigate the effect of attitude, subjective norms and perceived behavioural control on intention to purchase green product. In addition to that, environmental concern is incorporated in the model as the antecedents influencing one’s attitude towards green product.
format Conference or Workshop Item
author Chuah, Chin Wei
Ali, Juha
Ali, Mumtaz
author_facet Chuah, Chin Wei
Ali, Juha
Ali, Mumtaz
author_sort Chuah, Chin Wei
title Green product purchase intention among university students: Extending the theory of planned behaviour
title_short Green product purchase intention among university students: Extending the theory of planned behaviour
title_full Green product purchase intention among university students: Extending the theory of planned behaviour
title_fullStr Green product purchase intention among university students: Extending the theory of planned behaviour
title_full_unstemmed Green product purchase intention among university students: Extending the theory of planned behaviour
title_sort green product purchase intention among university students: extending the theory of planned behaviour
publishDate 2017
url http://repo.uum.edu.my/23697/1/CBMM%202017%20140%20159.pdf
http://repo.uum.edu.my/23697/
_version_ 1644283852375457792

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