Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance rese...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
IntechOpen
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25149/1/KMSA%20147%20165.pdf http://repo.uum.edu.my/25149/ http://doi.org/10.5772/intechopen.70351 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect
of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce,
Mobile and ERP that considered emotion and affect are still less. This creates a gap
in the technology acceptance research, which consider the role of affect into technology
acceptance model. This study considers the role of affect of a knowledge worker that work
in Multimedia Super Corridor (MSC)-status organizations in Malaysia on their behavioural
intention to use knowledge sharing tools (KS tools) in their day-to-day tasks. Hence,Affective
Technology Acceptance (A.T.A) model has been proposed. The behavioural intention on the
acceptance of KS tools will be hypothesize in the Affective Technology Acceptance (A.T.A)
model. Positive (PA) and Negative (NA) affect as the role of affect construct were introduce in
this model to investigate its influence on KS tools usefulness and ease of use among employees
in Multimedia Super Corridor organizations. The findings of this study highlighted that
NA has no impact on perceive usefulness. The findings also showed that PA has very significant
positive influence on PU, PEOU and BI with impact on PEOU being the greatest. |
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