Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect
Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance rese...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
IntechOpen
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25149/1/KMSA%20147%20165.pdf http://repo.uum.edu.my/25149/ http://doi.org/10.5772/intechopen.70351 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |