Affective Technology Acceptance Model: Extending Technology Acceptance Model with Positive and Negative Affect

• Main Authors: Lee, Angela Siew-Hoong, Thi, Lip Sam, Lin, Mei-Hua
• Other Authors: Mohiuddin, Muhammad
• Format: Book Section
• Language: English
• Published: IntechOpen 2017
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/25149/1/KMSA%20147%20165.pdf; http://repo.uum.edu.my/25149/; http://doi.org/10.5772/intechopen.70351
• Institution: Universiti Utara Malaysia

Research works on TAM, TAM2, TAM3 and UTAUT has always focused on cognitive aspect of technology acceptance in the past two decades. Acceptance of technologies such as eCommerce, Mobile and ERP that considered emotion and affect are still less. This creates a gap in the technology acceptance rese...