The Role of Commitment and Trust Towards Online Loyalty in The Banking Industry

• المؤلفون الرئيسيون: Ali, Norhidayah, Mohamed Isa, Zuraidah, Ibrahim, Dahlia
• التنسيق: مقال
• اللغة: English
• منشور في: UUM Press 2021
• الموضوعات: HG Finance
• الوصول للمادة أونلاين: https://repo.uum.edu.my/id/eprint/29978/1/JBMA%2011%2002%202021%2025-40.pdf; https://doi.org/10.32890/jbma2021.11.2.2; https://repo.uum.edu.my/id/eprint/29978/; https://e-journal.uum.edu.my/index.php/jbma/article/view/14707; https://doi.org/10.32890/jbma2021.11.2.2

The purpose of this paper is to determine the influence of online commitment and trust on online loyalty among internet banking users in Malaysia. An intercept survey was conducted among the major banks in the Northern region in Malaysia. A total number of 100 questionnaires were completed and furth...