THE REFLECTIONS OF INDIVIDUALISM AND COLLECTIVISM IN AMERICAN AND VIETNAMESE TV ADVERTISEMENTS = Sự phản ánh tính cá nhân và cộng đồng trong quảng cáo truyền hình của Mỹ và Việt Nam
Nowadays, with the development of the market, people are possibly approaching different kinds of TV advertisements from both internal and external cultures which are aimed at influencing their attitudes towards a wide range of products. Together with the development of modern multimedia, this spread...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/100394 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |