ADVERTISING STRATEGIES REFLECTED IN KFC TELEVISION ADVERTISEMENTS SEEN FROM CULTURAL DIMENSIONS IN AMERICA AND VIETNAM = Chiến lược quảng cáo thể hiện trong quảng cáo truyền hình của kfc nhìn từ giá trị văn hóa ở Mĩ và Việt Nam
Today, in the globalization context, with the rapid development of technology, people are able to approach various types of advertisements whose function is to get attention, to supply information, to promote the product from both internal and external culture. This study focuses on differences of...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/100401 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |