A study on language in advertising slogans by two fast-food competitors Mcdonald versus Burger King = Nghiên cứu ngôn ngữ khẩu hiệu quảng cáo của hai đấu thủ nhà hàng thức ăn nhanh Mcdonald và Burger King
Advertising language in general and slogan language in particular have drawn a great deal of attention from not only linguists so far, but marketers, copywriters and even psychologists as well. Therefore, the research initially aimed at providing sufficient knowledge about main aspects in language o...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2021
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/101107 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |