A new integrated fuzzy QFD approach for market segments evaluation and selection

Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD...

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Bibliographic Details
Main Authors: Luu, Quoc Dat, Trinh, Thi Phuong, Kao, Hsing-Pei
Format: Article
Language:English
Published: ĐHKT 2016
Subjects:
QFD
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/12868
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Institution: Vietnam National University, Hanoi
Language: English