A new integrated fuzzy QFD approach for market segments evaluation and selection
Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ĐHKT
2016
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/12868 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD - to support the market segment selection and evaluation process. |
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