A new integrated fuzzy QFD approach for market segments evaluation and selection

A new integrated fuzzy QFD approach for market segments evaluation and selection

Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD...

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Main Authors: Luu, Quoc Dat, Trinh, Thi Phuong, Kao, Hsing-Pei
Format: Article
Language:English
Published: ĐHKT 2016
Subjects:
Applied Mathematical Modelling
QFD
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/12868
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Institution: Vietnam National University, Hanoi
Language: English
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spelling oai:112.137.131.14:VNU_123-128682020-07-02T08:26:35Z A new integrated fuzzy QFD approach for market segments evaluation and selection Luu, Quoc Dat Trinh, Thi Phuong Kao, Hsing-Pei Applied Mathematical Modelling QFD Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD - to support the market segment selection and evaluation process. 2016-08-03T03:06:12Z 2016-08-03T03:06:12Z 2015 Article http://repository.vnu.edu.vn/handle/VNU_123/12868 en application/pdf ĐHKT
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Applied Mathematical Modelling
QFD
spellingShingle Applied Mathematical Modelling
QFD
Luu, Quoc Dat
Trinh, Thi Phuong
Kao, Hsing-Pei
A new integrated fuzzy QFD approach for market segments evaluation and selection
description Market segment selection and evaluation are critical marketing activities of all companies. To evaluate and select appropriate market segments, several decision makers and criteria must be involved in the decision process. This study proposes a new integrated fuzzy quality function deployment - QFD - to support the market segment selection and evaluation process.
format Article
author Luu, Quoc Dat
Trinh, Thi Phuong
Kao, Hsing-Pei
author_facet Luu, Quoc Dat
Trinh, Thi Phuong
Kao, Hsing-Pei
author_sort Luu, Quoc Dat
title A new integrated fuzzy QFD approach for market segments evaluation and selection
title_short A new integrated fuzzy QFD approach for market segments evaluation and selection
title_full A new integrated fuzzy QFD approach for market segments evaluation and selection
title_fullStr A new integrated fuzzy QFD approach for market segments evaluation and selection
title_full_unstemmed A new integrated fuzzy QFD approach for market segments evaluation and selection
title_sort new integrated fuzzy qfd approach for market segments evaluation and selection
publisher ĐHKT
publishDate 2016
url http://repository.vnu.edu.vn/handle/VNU_123/12868
_version_ 1680962804144668672

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