Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from t...
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| Format: | Article |
| Language: | English |
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Đại học Kinh tế
2016
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/14084 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logoor symbol for a new product, he or she has created a brand. It should being recognized that many practicing managers, however, refer to a brand as more than that, defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and so on in the market place. The key to creating a brand is to be able to choose a name, logo, symbol, package design, or other attribute that identifies a product and distinguishes it from others |
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