Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from t...
Saved in:
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Đại học Kinh tế
2016
|
Subjects: | |
Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/14084 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Vietnam National University, Hanoi |
Language: | English |
id |
oai:112.137.131.14:VNU_123-14084 |
---|---|
record_format |
dspace |
spelling |
oai:112.137.131.14:VNU_123-140842020-06-26T08:59:01Z Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) Budi, Haryono Consumer response X2 Indonesia Branding Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logoor symbol for a new product, he or she has created a brand. It should being recognized that many practicing managers, however, refer to a brand as more than that, defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and so on in the market place. The key to creating a brand is to be able to choose a name, logo, symbol, package design, or other attribute that identifies a product and distinguishes it from others 2016-09-12T03:41:21Z 2016-09-12T03:41:21Z 2009 Article Budi, H. (2009). Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor). VNU Journal of Science, Economics and Business, 25, No. 5E, p.46-63 2588-1108 http://repository.vnu.edu.vn/handle/VNU_123/14084 en VNU Journal of Science, Economics and Business application/pdf Đại học Kinh tế |
institution |
Vietnam National University, Hanoi |
building |
VNU Library & Information Center |
country |
Vietnam |
collection |
VNU Digital Repository |
language |
English |
topic |
Consumer response X2 Indonesia Branding |
spellingShingle |
Consumer response X2 Indonesia Branding Budi, Haryono Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) |
description |
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logoor symbol for a new product, he or she has created a brand. It should being recognized that many practicing managers, however, refer to a brand as more than that, defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and so on in the market place. The key to creating a brand is to be able to choose a name, logo, symbol, package design, or other attribute that identifies a product and distinguishes it from others |
format |
Article |
author |
Budi, Haryono |
author_facet |
Budi, Haryono |
author_sort |
Budi, Haryono |
title |
Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) |
title_short |
Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) |
title_full |
Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) |
title_fullStr |
Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) |
title_full_unstemmed |
Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) |
title_sort |
consumer response on x2 coloured contact lens (a case study at pt alergan inti indonesia in jakarta as the of x2 coloured contact lens distributor) |
publisher |
Đại học Kinh tế |
publishDate |
2016 |
url |
http://repository.vnu.edu.vn/handle/VNU_123/14084 |
_version_ |
1680967102013374464 |