Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)

Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from t...

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Main Author: Budi, Haryono
Format: Article
Language:English
Published: Đại học Kinh tế 2016
Subjects:
X2
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/14084
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Institution: Vietnam National University, Hanoi
Language: English
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spelling oai:112.137.131.14:VNU_123-140842020-06-26T08:59:01Z Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor) Budi, Haryono Consumer response X2 Indonesia Branding Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logoor symbol for a new product, he or she has created a brand. It should being recognized that many practicing managers, however, refer to a brand as more than that, defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and so on in the market place. The key to creating a brand is to be able to choose a name, logo, symbol, package design, or other attribute that identifies a product and distinguishes it from others 2016-09-12T03:41:21Z 2016-09-12T03:41:21Z 2009 Article Budi, H. (2009). Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor). VNU Journal of Science, Economics and Business, 25, No. 5E, p.46-63 2588-1108 http://repository.vnu.edu.vn/handle/VNU_123/14084 en VNU Journal of Science, Economics and Business application/pdf Đại học Kinh tế
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Consumer response
X2
Indonesia
Branding
spellingShingle Consumer response
X2
Indonesia
Branding
Budi, Haryono
Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
description Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition, then, whenever a marketer creates a new name, logoor symbol for a new product, he or she has created a brand. It should being recognized that many practicing managers, however, refer to a brand as more than that, defining a brand in terms of having actually created a certain amount of awareness, reputation, prominence, and so on in the market place. The key to creating a brand is to be able to choose a name, logo, symbol, package design, or other attribute that identifies a product and distinguishes it from others
format Article
author Budi, Haryono
author_facet Budi, Haryono
author_sort Budi, Haryono
title Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
title_short Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
title_full Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
title_fullStr Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
title_full_unstemmed Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonesia in Jakarta as the of X2 coloured contact lens distributor)
title_sort consumer response on x2 coloured contact lens (a case study at pt alergan inti indonesia in jakarta as the of x2 coloured contact lens distributor)
publisher Đại học Kinh tế
publishDate 2016
url http://repository.vnu.edu.vn/handle/VNU_123/14084
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