Software Product Management and Pricing

Software Product Management and Pricing

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the bus...

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Bibliographic Details
Main Authors: Kittlaus, Hans-Bernd, Clough, Peter N.
Format: Book
Language:English
Published: Springer 2017
Subjects:
Computer software industry > Management; Computer software > Marketing; Computer software > Management; Computer software > Prices
005
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/29811
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Institution: Vietnam National University, Hanoi
Language: English
id oai:112.137.131.14:VNU_123-29811
record_format dspace
spelling oai:112.137.131.14:VNU_123-298112020-07-13T03:21:13Z Software Product Management and Pricing Kittlaus, Hans-Bernd Clough, Peter N. Computer software industry -- Management; Computer software -- Marketing; Computer software -- Management; Computer software -- Prices 005 Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success. 2017-04-17T07:14:32Z 2017-04-17T07:14:32Z 2009 Book 978-3-540-76986-6 http://repository.vnu.edu.vn/handle/VNU_123/29811 en application/pdf Springer
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Computer software industry -- Management; Computer software -- Marketing; Computer software -- Management; Computer software -- Prices
005
spellingShingle Computer software industry -- Management; Computer software -- Marketing; Computer software -- Management; Computer software -- Prices
005
Kittlaus, Hans-Bernd
Clough, Peter N.
Software Product Management and Pricing
description Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.
format Book
author Kittlaus, Hans-Bernd
Clough, Peter N.
author_facet Kittlaus, Hans-Bernd
Clough, Peter N.
author_sort Kittlaus, Hans-Bernd
title Software Product Management and Pricing
title_short Software Product Management and Pricing
title_full Software Product Management and Pricing
title_fullStr Software Product Management and Pricing
title_full_unstemmed Software Product Management and Pricing
title_sort software product management and pricing
publisher Springer
publishDate 2017
url http://repository.vnu.edu.vn/handle/VNU_123/29811
_version_ 1680965265008885760

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