Software Product Management and Pricing

• Main Authors: Kittlaus, Hans-Bernd, Clough, Peter N.
• Format: Book
• Language: English
• Published: Springer 2017
• Subjects: Computer software industry > Management; Computer software > Marketing; Computer software > Management; Computer software > Prices; 005
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/29811
• Institution: Vietnam National University, Hanoi

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the bus...