Some methodical problems on allocating budget for marketing activities of enterprise
Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
ĐHQGHN
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repository.vnu.edu.vn/handle/VNU_123/57494 |
| الوسوم: |
إضافة وسم
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