Some methodical problems on allocating budget for marketing activities of enterprise

• Main Author: Vu, Phuong Thao
• Format: Article
• Language: English
• Published: ĐHQGHN 2017
• Subjects: Methodical problems; Allocating budget; Marketing activities; Enterprise
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/57494
• Institution: Vietnam National University, Hanoi

Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of...