Some methodical problems on allocating budget for marketing activities of enterprise

Some methodical problems on allocating budget for marketing activities of enterprise

Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of...

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Main Author: Vu, Phuong Thao
Format: Article
Language:English
Published: ĐHQGHN 2017
Subjects:
Methodical problems
Allocating budget
Marketing activities
Enterprise
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/57494
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Institution: Vietnam National University, Hanoi
Language: English
id oai:112.137.131.14:VNU_123-57494
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spelling oai:112.137.131.14:VNU_123-574942018-08-28T09:23:05Z Some methodical problems on allocating budget for marketing activities of enterprise Vu, Phuong Thao Methodical problems Allocating budget Marketing activities Enterprise Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of any enterprises because managers’ efforts in budgeting bring certain advantages to the marketing management and business operations of enterprises. 2017-08-18T07:15:45Z 2017-08-18T07:15:45Z 2004 Article Vu, P. T. (2004). Some methodical problems on allocating budget for marketing activities of enterprise. VNU Journal of Science, Economics-Law, 20, 1E, 63-72. 2588-1167. http://repository.vnu.edu.vn/handle/VNU_123/57494 en Journal of Economics-Law application/pdf ĐHQGHN
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Methodical problems
Allocating budget
Marketing activities
Enterprise
spellingShingle Methodical problems
Allocating budget
Marketing activities
Enterprise
Vu, Phuong Thao
Some methodical problems on allocating budget for marketing activities of enterprise
description Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of any enterprises because managers’ efforts in budgeting bring certain advantages to the marketing management and business operations of enterprises.
format Article
author Vu, Phuong Thao
author_facet Vu, Phuong Thao
author_sort Vu, Phuong Thao
title Some methodical problems on allocating budget for marketing activities of enterprise
title_short Some methodical problems on allocating budget for marketing activities of enterprise
title_full Some methodical problems on allocating budget for marketing activities of enterprise
title_fullStr Some methodical problems on allocating budget for marketing activities of enterprise
title_full_unstemmed Some methodical problems on allocating budget for marketing activities of enterprise
title_sort some methodical problems on allocating budget for marketing activities of enterprise
publisher ĐHQGHN
publishDate 2017
url http://repository.vnu.edu.vn/handle/VNU_123/57494
_version_ 1680967624778842112

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