Social media marketing in Vietnam: A study of consumer profiles

Constructing a questionnaire that can help company to create social media consumer profiles in Vietnam. Determining whether social media can be considered as an effective marketing channel, from the user perspectives. Deriving a list of commendations for marketing management for entering soci...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Trần, Thị Thu Trang
التنسيق: Theses and Dissertations
اللغة:other
منشور في: Đại học Quốc gia Hà Nội 2016
الموضوعات:
الوصول للمادة أونلاين:http://repository.vnu.edu.vn/handle/VNU_123/6313
الوسوم: إضافة وسم
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الوصف
الملخص:Constructing a questionnaire that can help company to create social media consumer profiles in Vietnam. Determining whether social media can be considered as an effective marketing channel, from the user perspectives. Deriving a list of commendations for marketing management for entering social media