Social media marketing in Vietnam: A study of consumer profiles
Constructing a questionnaire that can help company to create social media consumer profiles in Vietnam. Determining whether social media can be considered as an effective marketing channel, from the user perspectives. Deriving a list of commendations for marketing management for entering soci...
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Language: | other |
| Published: |
Đại học Quốc gia Hà Nội
2016
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/6313 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | other |
| Summary: | Constructing a questionnaire that can help company to create social media
consumer profiles in Vietnam. Determining whether social media can be considered
as an effective marketing channel, from the user perspectives. Deriving a list of
commendations for marketing management for entering social media |
|---|