Social media marketing in Vietnam: A study of consumer profiles
Constructing a questionnaire that can help company to create social media consumer profiles in Vietnam. Determining whether social media can be considered as an effective marketing channel, from the user perspectives. Deriving a list of commendations for marketing management for entering soci...
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| Format: | Theses and Dissertations |
| Language: | other |
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Đại học Quốc gia Hà Nội
2016
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/6313 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | other |
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oai:112.137.131.14:VNU_123-63132016-04-04T20:12:10Z Social media marketing in Vietnam: A study of consumer profiles Trần, Thị Thu Trang Quản trị kinh doanh Marketing Tiếp thị Khách hàng Truyền thông xã hội Constructing a questionnaire that can help company to create social media consumer profiles in Vietnam. Determining whether social media can be considered as an effective marketing channel, from the user perspectives. Deriving a list of commendations for marketing management for entering social media 2016-04-04T07:10:12Z 2016-04-04T07:10:12Z 2011 Thesis 4 tr. http://repository.vnu.edu.vn/handle/VNU_123/6313 other application/pdf Đại học Quốc gia Hà Nội |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
other |
| topic |
Quản trị kinh doanh Marketing Tiếp thị Khách hàng Truyền thông xã hội |
| spellingShingle |
Quản trị kinh doanh Marketing Tiếp thị Khách hàng Truyền thông xã hội Trần, Thị Thu Trang Social media marketing in Vietnam: A study of consumer profiles |
| description |
Constructing a questionnaire that can help company to create social media
consumer profiles in Vietnam. Determining whether social media can be considered
as an effective marketing channel, from the user perspectives. Deriving a list of
commendations for marketing management for entering social media |
| format |
Theses and Dissertations |
| author |
Trần, Thị Thu Trang |
| author_facet |
Trần, Thị Thu Trang |
| author_sort |
Trần, Thị Thu Trang |
| title |
Social media marketing in Vietnam: A study of consumer profiles |
| title_short |
Social media marketing in Vietnam: A study of consumer profiles |
| title_full |
Social media marketing in Vietnam: A study of consumer profiles |
| title_fullStr |
Social media marketing in Vietnam: A study of consumer profiles |
| title_full_unstemmed |
Social media marketing in Vietnam: A study of consumer profiles |
| title_sort |
social media marketing in vietnam: a study of consumer profiles |
| publisher |
Đại học Quốc gia Hà Nội |
| publishDate |
2016 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/6313 |
| _version_ |
1680968329641066496 |