“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
This case study presents a courageous attempt of the researcher to investigate into tourism discourse, particularly travel blog posts, from a multimodal approach. Analysis of four blog posts by British travelers who toured Hanoi seek to fnd out: (1) What aspects of Hanoi were described by the Bri...
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| Other Authors: | |
| Format: | Working Paper |
| Language: | English |
| Published: |
NHÀ XUẤT BẢN ĐẠI HỌC QUỐC GIA HÀ NỘI
2019
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67617 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | This case study presents a courageous attempt of the researcher to investigate
into tourism discourse, particularly travel blog posts, from a multimodal approach. Analysis
of four blog posts by British travelers who toured Hanoi seek to fnd out: (1) What aspects
of Hanoi were described by the British travellers; (2) In what ways texts and images in the
blog posts help the travelers expressed their positive appreciation of Hanoi; and (3) Which
sociological perspective(s) of tourism discourse can be found prominent in those travel
blog posts. The researcher hopes that this analysis will present a source of feedback from
international travelers to tourism practice in Hanoi. She also expects to provide insights
into multimodal analysis of tourism discourse – which remains an under-researched area
in Vietnam. |
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