“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS

This case study presents a courageous attempt of the researcher to investigate into tourism discourse, particularly travel blog posts, from a multimodal approach. Analysis of four blog posts by British travelers who toured Hanoi seek to fnd out: (1) What aspects of Hanoi were described by the Bri...

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Main Author:	Trần, Thị Hiếu Thủy
Other Authors:	2018 INTERNATIONAL CONFERENCE PROCEEDINGS GRADUATE RESEARCH SYMPOSIUM PROCEEDINGS “LINGUISTICS - FOREIGN LANGUAGE EDUCATION INTERDISCIPLINARY FIELDS
Format:	Working Paper
Language:	English
Published:	NHÀ XUẤT BẢN ĐẠI HỌC QUỐC GIA HÀ NỘI 2019
Subjects:	travel blogs multimodal approach texts and images tourism texts
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/67617
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-676172019-10-09T04:18:24Z “GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS Trần, Thị Hiếu Thủy 2018 INTERNATIONAL CONFERENCE PROCEEDINGS GRADUATE RESEARCH SYMPOSIUM PROCEEDINGS “LINGUISTICS - FOREIGN LANGUAGE EDUCATION INTERDISCIPLINARY FIELDS Trường Đại học Ngoại ngữ - ĐHQGHN travel blogs multimodal approach texts and images tourism texts This case study presents a courageous attempt of the researcher to investigate into tourism discourse, particularly travel blog posts, from a multimodal approach. Analysis of four blog posts by British travelers who toured Hanoi seek to fnd out: (1) What aspects of Hanoi were described by the British travellers; (2) In what ways texts and images in the blog posts help the travelers expressed their positive appreciation of Hanoi; and (3) Which sociological perspective(s) of tourism discourse can be found prominent in those travel blog posts. The researcher hopes that this analysis will present a source of feedback from international travelers to tourism practice in Hanoi. She also expects to provide insights into multimodal analysis of tourism discourse – which remains an under-researched area in Vietnam. ULIS 2019-10-09T04:18:24Z 2019-10-09T04:18:24Z 2018-11-17 Working Paper 1. Bruns, A.(2008). Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage. Bern: Peter Lang International. 2. Calzati, S. (2012). Power and Representation in Anglo-American Travel Blogs and Travel Books about China. CLCWeb: Comparative. 3. Cappelli, G. (2008). Expats’ Talk: Humour and Irony in an Expatriate’s Travel Blog. In Textus, English Studies in Italy 21 (1): 9-26. 4. Cayzer, S. (2004). Semantic blogging and decentralized knowledge management. In Association for Computing Machinery. Communications of the ACM, 47(12): 47-52. 5. Culler, J. (1989). The Semiotics of Tourism. In Framing the Sign: Criticism and its Institutions, 153-167. Norman: University of Oklahoma Press. 6. Dann, G. (1996). The language of tourism: a sociolinguistic perspective. UK: CAB International. 7. Dann, G. (2007a). Revisiting the Language of Tourism: What Tourists and Tourees Are Saying. In De Stasio, C. & Palusci, O. (ed.) The Languages of Tourism: turismo e mediazione, 15-32. Milano: Unicopli. 8. Dann, G. & Parrinello, G. (2007b). From Travelogue to Travelblog: (Re)-negotiating Tourist Identity. ActaTuristica 19 (1): 8-29. 9. Denti, O. (2015). Gazing at Italy from the East: A Multimodal Analysis of Malaysian Tourist Blogs. In Lingue Culture Mediazioni / Languages Cultures Mediation – 2 (2015) 1. Retrieved on 20 March 2017 from htp://www.ledonline.it/LCM-Journal/ 10. Goddard, C. et.al. The semantics of evaluational adjectives: Perspectives from Natural Semantic Metalanguage and Appraisal. Retrieved on October 17 2018 from htps://www. sfu.ca/~mtaboada/docs/publications/Goddard_Taboada_Trnavac_FoL.pdf 11. Kress, G. & Van Leeuwen, T. 1996. Reading Images: the Grammar of Visual Design. London: Routledge. 12. MacCannell, D. (1989). The Tourist: A New Theory of the Leisure Class. New York: Schocken Books. 13. Martin, J.R. & White, P.R.R. (2005). The Language of Evaluation – Appraisal in English. Hampshire & New York: Palgrave Macmillan. 14. Norris, S. (2004). Analysing Multimodal Interaction: a methodological framework. London & New York: Routledge. 15. Pan, B., MacLaurin, T.& Crots, J.C. (2007). Travel Blogs and Their Implications for Destination Marketing. In Journal of Travel Research 46 (1): 35-45. 16. Russell, A. & Echchaibi, N. (2009). International Blogging: Identity, Politics, and Networked Publics. New York: Peter Lang International. 17. TRAVELSAT© (2011). Top factors inﬂuencing destination choice. Retrieved 20 March 2017 from htps://aboutourism.wordpress.com/2011/10/03/top-factors-inﬂuencingdestination-choice/ 18. Urry, J. (2002). The Tourist Gaze: Leisure and Travel in Contemporary Societies. 2nd ed. London: Sage. 978-604-62-6097-4 http://repository.vnu.edu.vn/handle/VNU_123/67617 en application/pdf NHÀ XUẤT BẢN ĐẠI HỌC QUỐC GIA HÀ NỘI
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
country	Vietnam
collection	VNU Digital Repository
language	English
topic	travel blogs multimodal approach texts and images tourism texts
spellingShingle	travel blogs multimodal approach texts and images tourism texts Trần, Thị Hiếu Thủy “GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
description	This case study presents a courageous attempt of the researcher to investigate into tourism discourse, particularly travel blog posts, from a multimodal approach. Analysis of four blog posts by British travelers who toured Hanoi seek to fnd out: (1) What aspects of Hanoi were described by the British travellers; (2) In what ways texts and images in the blog posts help the travelers expressed their positive appreciation of Hanoi; and (3) Which sociological perspective(s) of tourism discourse can be found prominent in those travel blog posts. The researcher hopes that this analysis will present a source of feedback from international travelers to tourism practice in Hanoi. She also expects to provide insights into multimodal analysis of tourism discourse – which remains an under-researched area in Vietnam.
author2	2018 INTERNATIONAL CONFERENCE PROCEEDINGS GRADUATE RESEARCH SYMPOSIUM PROCEEDINGS “LINGUISTICS - FOREIGN LANGUAGE EDUCATION INTERDISCIPLINARY FIELDS
author_facet	2018 INTERNATIONAL CONFERENCE PROCEEDINGS GRADUATE RESEARCH SYMPOSIUM PROCEEDINGS “LINGUISTICS - FOREIGN LANGUAGE EDUCATION INTERDISCIPLINARY FIELDS Trần, Thị Hiếu Thủy
format	Working Paper
author	Trần, Thị Hiếu Thủy
author_sort	Trần, Thị Hiếu Thủy
title	“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
title_short	“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
title_full	“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
title_fullStr	“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
title_full_unstemmed	“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS
title_sort	“good morning hanoi!”: a multimodal analysis of travel blog posts by british travellers
publisher	NHÀ XUẤT BẢN ĐẠI HỌC QUỐC GIA HÀ NỘI
publishDate	2019
url	http://repository.vnu.edu.vn/handle/VNU_123/67617
_version_	1680965335220486144

“GOOD MORNING HANOI!”: A MULTIMODAL ANALYSIS OF TRAVEL BLOG POSTS BY BRITISH TRAVELLERS

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