TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM
Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, hab...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2019
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67912 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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oai:112.137.131.14:VNU_123-679122019-10-21T07:44:10Z TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM TELEVISION AUDIENCE MEASUREMENT AND APPLYING ON ADVERTISING ACTIVITY IN VIETNAM Nguyen, Van Hung Nguyen, Thi Hong Hanh Television Audience Measurement Vietnam Advertising Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, habits, tastes… from which they can build and develop the effective and optimal communications strategies. 2019-10-21T07:44:10Z 2019-10-21T07:44:10Z 2018 Thesis http://repository.vnu.edu.vn/handle/VNU_123/67912 en application/pdf Khoa Quốc tế, ĐHQGHN |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Television Audience Measurement Vietnam Advertising |
| spellingShingle |
Television Audience Measurement Vietnam Advertising Nguyen, Van Hung TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM |
| description |
Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, habits, tastes… from which they can build and develop the effective and optimal communications strategies. |
| author2 |
Nguyen, Thi Hong Hanh |
| author_facet |
Nguyen, Thi Hong Hanh Nguyen, Van Hung |
| format |
Theses and Dissertations |
| author |
Nguyen, Van Hung |
| author_sort |
Nguyen, Van Hung |
| title |
TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM |
| title_short |
TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM |
| title_full |
TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM |
| title_fullStr |
TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM |
| title_full_unstemmed |
TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM |
| title_sort |
television audience measurement & applying on advertising activity in vietnam |
| publisher |
Khoa Quốc tế, ĐHQGHN |
| publishDate |
2019 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/67912 |
| _version_ |
1680966580967571456 |