TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM
Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, hab...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
Khoa Quốc tế, ĐHQGHN
2019
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67912 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |