TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM
Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, hab...
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| 格式: | Theses and Dissertations |
| 語言: | English |
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Khoa Quốc tế, ĐHQGHN
2019
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/67912 |
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