MARKETING PLAN FOR MOBILE TELECOMMUNICATION SERVICES TO ATTRACT YOUNG CUSTOMERS OF VIETTEL CAMBODIA COMPANY (VTC) IN CAMBODIA MARKET FOR THE YEARS 2018-2019

Marketing Plan plays an important role in realizing strategies to achieve business goals of business. Practical experience shows that if the strategy is good, in the right direction but without a well-planned marketing plan, the business is unlikely to succeed. Especially in the telecom industry, ma...

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Bibliographic Details
Main Author: Chu, Thi Van
Other Authors: Dao, Tung
Format: Theses and Dissertations
Language:English
Published: Khoa Quốc tế, ĐHQGHN 2019
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/67970
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Institution: Vietnam National University, Hanoi
Language: English