MARKETING PLAN FOR MOBILE TELECOMMUNICATION SERVICES TO ATTRACT YOUNG CUSTOMERS OF VIETTEL CAMBODIA COMPANY (VTC) IN CAMBODIA MARKET FOR THE YEARS 2018-2019

• Main Author: Chu, Thi Van
• Other Authors: Dao, Tung
• Format: Theses and Dissertations
• Language: English
• Published: Khoa Quốc tế, ĐHQGHN 2019
• Subjects: Marketing Plan; Viettel Cambodia PTE (VTC); young customers; Cambodia market; mobile services
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/67970
• Institution: Vietnam National University, Hanoi

Marketing Plan plays an important role in realizing strategies to achieve business goals of business. Practical experience shows that if the strategy is good, in the right direction but without a well-planned marketing plan, the business is unlikely to succeed. Especially in the telecom industry, ma...