MARKETING PLAN FOR MOBILE TELECOMMUNICATION SERVICES TO ATTRACT YOUNG CUSTOMERS OF VIETTEL CAMBODIA COMPANY (VTC) IN CAMBODIA MARKET FOR THE YEARS 2018-2019
Marketing Plan plays an important role in realizing strategies to achieve business goals of business. Practical experience shows that if the strategy is good, in the right direction but without a well-planned marketing plan, the business is unlikely to succeed. Especially in the telecom industry, ma...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2019
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67970 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | Marketing Plan plays an important role in realizing strategies to achieve business goals of business. Practical experience shows that if the strategy is good, in the right direction but without a well-planned marketing plan, the business is unlikely to succeed. Especially in the telecom industry, marketing planning is even more important because telecom products change day by day according to the change of technology world and are the owners of large customer data. |
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