Marketing Research
This course helps students understand and grasp the knowledge necessary to design and implement a marketing research project, including: identifying and specifying the research subject, designing research projects, identifying data resources, research methods (qualitative and quantitative), techniqu...
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| Format: | Presentation |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89050 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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oai:112.137.131.14:VNU_123-890502020-07-20T02:22:35Z Marketing Research Nguyen, Thi Hong Hanh Khoa Quốc tế, ĐHQGHN Marketing Research Marketing BSA3012 Chương trình IB This course helps students understand and grasp the knowledge necessary to design and implement a marketing research project, including: identifying and specifying the research subject, designing research projects, identifying data resources, research methods (qualitative and quantitative), techniques to gather information (design of interview guidelines, multiple choice questionnaires, measuring tools, sampling methods, etc.), data analysis (basic statistical measurement and analysis of quantitative data), reporting the results of research for marketing decision making. 2020-06-18T08:07:00Z 2020-06-18T08:07:00Z 2020 Presentation Nguyen. T. H. H. (2020). Marketing Research http://repository.vnu.edu.vn/handle/VNU_123/89050 en application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf Khoa Quốc tế, ĐHQGHN |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Marketing Research Marketing BSA3012 Chương trình IB |
| spellingShingle |
Marketing Research Marketing BSA3012 Chương trình IB Nguyen, Thi Hong Hanh Marketing Research |
| description |
This course helps students understand and grasp the knowledge necessary to design and implement a marketing research project, including: identifying and specifying the research subject, designing research projects, identifying data resources, research methods (qualitative and quantitative), techniques to gather information (design of interview guidelines, multiple choice questionnaires, measuring tools, sampling methods, etc.), data analysis (basic statistical measurement and analysis of quantitative data), reporting the results of research for marketing decision making. |
| author2 |
Khoa Quốc tế, ĐHQGHN |
| author_facet |
Khoa Quốc tế, ĐHQGHN Nguyen, Thi Hong Hanh |
| format |
Presentation |
| author |
Nguyen, Thi Hong Hanh |
| author_sort |
Nguyen, Thi Hong Hanh |
| title |
Marketing Research |
| title_short |
Marketing Research |
| title_full |
Marketing Research |
| title_fullStr |
Marketing Research |
| title_full_unstemmed |
Marketing Research |
| title_sort |
marketing research |
| publisher |
Khoa Quốc tế, ĐHQGHN |
| publishDate |
2020 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/89050 |
| _version_ |
1680962598934151168 |