Marketing Research

This course helps students understand and grasp the knowledge necessary to design and implement a marketing research project, including: identifying and specifying the research subject, designing research projects, identifying data resources, research methods (qualitative and quantitative), techniqu...

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Bibliographic Details
Main Author: Nguyen, Thi Hong Hanh
Other Authors: Khoa Quốc tế, ĐHQGHN
Format: Presentation
Language:English
Published: Khoa Quốc tế, ĐHQGHN 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/89050
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Institution: Vietnam National University, Hanoi
Language: English

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