Marketing Research
This course helps students understand and grasp the knowledge necessary to design and implement a marketing research project, including: identifying and specifying the research subject, designing research projects, identifying data resources, research methods (qualitative and quantitative), techniqu...
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Main Author: | Nguyen, Thi Hong Hanh |
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Other Authors: | Khoa Quốc tế, ĐHQGHN |
Format: | Presentation |
Language: | English |
Published: |
Khoa Quốc tế, ĐHQGHN
2020
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Subjects: | |
Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89050 |
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Institution: | Vietnam National University, Hanoi |
Language: | English |
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