How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam

• المؤلف الرئيسي: Thao, Dam Thi Phuong
• التنسيق: مقال
• اللغة: English
• منشور في: H. : ĐHQGHN 2020
• الموضوعات: Convenience stores; Millennials; Buying behavior; Convenience; Store layout; Price; Technology; Vietnam
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/89340; https://doi.org/10.25073/2588-1108/vnueab.4374

It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the r...