Impacts of Social Networks on Consumers’ Trust and Behavior in the Vietnamese Retail Sector

• المؤلفون الرئيسيون: Ngoc, Luu Thi Minh, Nhung, Nguyen Thi Trang, Mai, Nguyen Phuong, Quy, Dao Phu
• التنسيق: مقال
• اللغة: English
• منشور في: H. : ĐHQGHN 2020
• الموضوعات: Perceived usefulness; Social network; Retail trade; TAM; Vietnam
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/89341; https://doi.org/10.25073/2588-1108/vnueab.4289

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli (2015) is used as the primary research framework to analyze the factors affect...