Customer satisfaction for Internet banking services at the Bank for Investment and Development of Vietnam (BIDV)
This thesis is written based on the idea that the Bank for Investment and Development of Vietnam (BIDV) is facing problem of losing competitive advantage in banking services in Vietnam due to low customer satisfaction for Internet banking (IB) service. Therefore, the bank itself is trying its best t...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | Theses and Dissertations |
| اللغة: | English |
| منشور في: |
Khoa Quốc tế, ĐHQGHN
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repository.vnu.edu.vn/handle/VNU_123/89610 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| المؤسسة: | Vietnam National University, Hanoi |
| اللغة: | English |
| الملخص: | This thesis is written based on the idea that the Bank for Investment and Development of Vietnam (BIDV) is facing problem of losing competitive advantage in banking services in Vietnam due to low customer satisfaction for Internet banking (IB) service. Therefore, the bank itself is trying its best to overcome this situation by spending energy and efforts to improve IB service – a business area that did not always receive much attention from the managers before. BIDV would easily lose its current market to business rivals who are better in satisfying the customer demand. |
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