Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV

As we knew, nowadays, Social Media Marketing is widely used by businesses. It is considered as a weapon that can be used largely for free and very easily, in comparison with other promotional tools (Levinson, J.C. & Gibson, S., 2010). The main purposes of using Social Media Marketing are the amp...

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Main Author: Lê, Thúy Ngân
Other Authors: Nguyễn, Việt Khôi
Format: Theses and Dissertations
Language:English
Published: 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/93243
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Institution: Vietnam National University, Hanoi
Language: English
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spelling oai:112.137.131.14:VNU_123-932432020-10-02T02:55:10Z Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV Lê, Thúy Ngân Nguyễn, Việt Khôi ĐHQGHN - Khoa Quản trị và Kinh Doanh Marketing -- Nâng cao hiệu quả Mạng xã hội Ngân hàng thương mại 658.8 As we knew, nowadays, Social Media Marketing is widely used by businesses. It is considered as a weapon that can be used largely for free and very easily, in comparison with other promotional tools (Levinson, J.C. & Gibson, S., 2010). The main purposes of using Social Media Marketing are the amplification of word-of-mouth marketing, market research, general marketing, idea generation and new product development, co-innovation, customer service, public relations, employee communications and reputation management. Indeed, social networks can increase product and brand awareness, web traffic, customer loyalty, but also improve the company‟s Search Engine Optimization, and even increase the success of new product launches. According to Hubspot (2012), 57% of SMBs say social media is beneficial to their business. Thus, this research shows the overall knowledge about the social media marketing and some common tools or channel used the most.The second thing this research focuses on the reality of using social media tool in banking sector in Viet Nam. The specific case study in BIDV.The last thing is the solutions suggested to improve the role of social media marketing in BIDV Quản trị kinh doanh 2020-09-01T02:19:57Z 2020-09-01T02:19:57Z 2020 Thesis Lê, T. N. (2020). Improve the role of social media marketing in banking sector – the case study of BIDV. Master’s thesis, Vietnam National University, Hanoi 60340102 http://repository.vnu.edu.vn/handle/VNU_123/93243 LE-N en 102 p. application/pdf
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Marketing -- Nâng cao hiệu quả
Mạng xã hội
Ngân hàng thương mại
658.8
spellingShingle Marketing -- Nâng cao hiệu quả
Mạng xã hội
Ngân hàng thương mại
658.8
Lê, Thúy Ngân
Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
description As we knew, nowadays, Social Media Marketing is widely used by businesses. It is considered as a weapon that can be used largely for free and very easily, in comparison with other promotional tools (Levinson, J.C. & Gibson, S., 2010). The main purposes of using Social Media Marketing are the amplification of word-of-mouth marketing, market research, general marketing, idea generation and new product development, co-innovation, customer service, public relations, employee communications and reputation management. Indeed, social networks can increase product and brand awareness, web traffic, customer loyalty, but also improve the company‟s Search Engine Optimization, and even increase the success of new product launches. According to Hubspot (2012), 57% of SMBs say social media is beneficial to their business. Thus, this research shows the overall knowledge about the social media marketing and some common tools or channel used the most.The second thing this research focuses on the reality of using social media tool in banking sector in Viet Nam. The specific case study in BIDV.The last thing is the solutions suggested to improve the role of social media marketing in BIDV
author2 Nguyễn, Việt Khôi
author_facet Nguyễn, Việt Khôi
Lê, Thúy Ngân
format Theses and Dissertations
author Lê, Thúy Ngân
author_sort Lê, Thúy Ngân
title Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
title_short Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
title_full Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
title_fullStr Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
title_full_unstemmed Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
title_sort improve the role of social media marketing in banking sector – the case study of bidv = nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. nghiên cứu cụ thể tại bidv
publishDate 2020
url http://repository.vnu.edu.vn/handle/VNU_123/93243
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