Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV
As we knew, nowadays, Social Media Marketing is widely used by businesses. It is considered as a weapon that can be used largely for free and very easily, in comparison with other promotional tools (Levinson, J.C. & Gibson, S., 2010). The main purposes of using Social Media Marketing are the amp...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/93243 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |