Improve the role of social media marketing in banking sector – the case study of BIDV = Nâng cao vai trò của marketing mạng xã hội trong lĩnh vực ngân hàng. Nghiên cứu cụ thể tại BIDV

• Main Author: Lê, Thúy Ngân
• Other Authors: Nguyễn, Việt Khôi
• Format: Theses and Dissertations
• Language: English
• Published: 2020
• Subjects: Marketing > Nâng cao hiệu quả; Mạng xã hội; Ngân hàng thương mại; 658.8
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/93243
• Institution: Vietnam National University, Hanoi

As we knew, nowadays, Social Media Marketing is widely used by businesses. It is considered as a weapon that can be used largely for free and very easily, in comparison with other promotional tools (Levinson, J.C. & Gibson, S., 2010). The main purposes of using Social Media Marketing are the amp...