The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang

This paper conducts a model to investigate the influence of brand image on perceived price, perceived quality, trust, perceived value and purchase intention. The indirect effects of brand image on purchase intention through perceived price, perceived trust, perceived value as mediators are also exam...

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Main Author:	Nguyen, Thuc Hien
Other Authors:	Do, Ngoc Bich
Format:	Final Year Project
Language:	English
Published:	H. : ĐHQGHN 2020
Subjects:	Brand image Perceived value Travelers' purchase intention Sea Front Hotel
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/97928
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-979282020-11-19T08:03:58Z The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang Nguyen, Thuc Hien Do, Ngoc Bich ĐHQGHN - Khoa Quốc tế Brand image Perceived value Travelers' purchase intention Sea Front Hotel This paper conducts a model to investigate the influence of brand image on perceived price, perceived quality, trust, perceived value and purchase intention. The indirect effects of brand image on purchase intention through perceived price, perceived trust, perceived value as mediators are also examined. 2020-11-19T08:03:58Z 2020-11-19T08:03:58Z 2019 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/97928 en 58 p. application/pdf H. : ĐHQGHN
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
continent	Asia
country	Vietnam Vietnam
content_provider	VNU Library and Information Center
collection	VNU Digital Repository
language	English
topic	Brand image Perceived value Travelers' purchase intention Sea Front Hotel
spellingShingle	Brand image Perceived value Travelers' purchase intention Sea Front Hotel Nguyen, Thuc Hien The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang
description	This paper conducts a model to investigate the influence of brand image on perceived price, perceived quality, trust, perceived value and purchase intention. The indirect effects of brand image on purchase intention through perceived price, perceived trust, perceived value as mediators are also examined.
author2	Do, Ngoc Bich
author_facet	Do, Ngoc Bich Nguyen, Thuc Hien
format	Final Year Project
author	Nguyen, Thuc Hien
author_sort	Nguyen, Thuc Hien
title	The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang
title_short	The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang
title_full	The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang
title_fullStr	The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang
title_full_unstemmed	The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang
title_sort	influences of brand image on perceived value and travelers’ purchase intention: case of sea front hotel danang
publisher	H. : ĐHQGHN
publishDate	2020
url	http://repository.vnu.edu.vn/handle/VNU_123/97928
_version_	1684667317736177664

The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang

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