The influences of brand image on perceived value and travelers’ purchase intention: Case of Sea Front Hotel DaNang

• 主要作者: Nguyen, Thuc Hien
• 其他作者: Do, Ngoc Bich
• 格式: Final Year Project
• 語言: English
• 出版: H. : ĐHQGHN 2020
• 主題: Brand image; Perceived value; Travelers' purchase intention; Sea Front Hotel
• 在線閱讀: http://repository.vnu.edu.vn/handle/VNU_123/97928
• 機構: Vietnam National University, Hanoi

This paper conducts a model to investigate the influence of brand image on perceived price, perceived quality, trust, perceived value and purchase intention. The indirect effects of brand image on purchase intention through perceived price, perceived trust, perceived value as mediators are also exam...