Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies

Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools.

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Bibliographic Details
Main Author: Nguyen, Minh Ngọc
Other Authors: Nguyen, Dang Tuan Minh
Format: Final Year Project
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/98274
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Institution: Vietnam National University, Hanoi
Language: English
id oai:112.137.131.14:VNU_123-98274
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spelling oai:112.137.131.14:VNU_123-982742020-11-24T08:07:15Z Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies Nguyen, Minh Ngọc Nguyen, Dang Tuan Minh ĐHQGHN - Khoa Quốc tế Digital analytic tools Marketing Ecommerce-integrated companies Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools. 2020-11-24T08:07:15Z 2020-11-24T08:07:15Z 2016 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/98274 en 63 p application/pdf H. : ĐHQGHN
institution Vietnam National University, Hanoi
building VNU Library & Information Center
continent Asia
country Vietnam
Vietnam
content_provider VNU Library and Information Center
collection VNU Digital Repository
language English
topic Digital analytic tools
Marketing
Ecommerce-integrated companies
spellingShingle Digital analytic tools
Marketing
Ecommerce-integrated companies
Nguyen, Minh Ngọc
Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
description Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools.
author2 Nguyen, Dang Tuan Minh
author_facet Nguyen, Dang Tuan Minh
Nguyen, Minh Ngọc
format Final Year Project
author Nguyen, Minh Ngọc
author_sort Nguyen, Minh Ngọc
title Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
title_short Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
title_full Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
title_fullStr Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
title_full_unstemmed Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
title_sort using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
publisher H. : ĐHQGHN
publishDate 2020
url http://repository.vnu.edu.vn/handle/VNU_123/98274
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