Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools.
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2020
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Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/98274 |
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oai:112.137.131.14:VNU_123-982742020-11-24T08:07:15Z Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies Nguyen, Minh Ngọc Nguyen, Dang Tuan Minh ĐHQGHN - Khoa Quốc tế Digital analytic tools Marketing Ecommerce-integrated companies Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools. 2020-11-24T08:07:15Z 2020-11-24T08:07:15Z 2016 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/98274 en 63 p application/pdf H. : ĐHQGHN |
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Vietnam National University, Hanoi |
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VNU Library & Information Center |
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Asia |
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Vietnam Vietnam |
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VNU Library and Information Center |
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VNU Digital Repository |
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English |
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Digital analytic tools Marketing Ecommerce-integrated companies |
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Digital analytic tools Marketing Ecommerce-integrated companies Nguyen, Minh Ngọc Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
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Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools. |
author2 |
Nguyen, Dang Tuan Minh |
author_facet |
Nguyen, Dang Tuan Minh Nguyen, Minh Ngọc |
format |
Final Year Project |
author |
Nguyen, Minh Ngọc |
author_sort |
Nguyen, Minh Ngọc |
title |
Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
title_short |
Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
title_full |
Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
title_fullStr |
Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
title_full_unstemmed |
Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
title_sort |
using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies |
publisher |
H. : ĐHQGHN |
publishDate |
2020 |
url |
http://repository.vnu.edu.vn/handle/VNU_123/98274 |
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1684667284409286656 |