Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies
Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools.
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| Format: | Final Year Project |
| Language: | English |
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H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/98274 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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