Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector

• 主要作者: Do, Minh Tu
• 其他作者: Do, Ngoc Bich
• 格式: Final Year Project
• 語言: English
• 出版: H. : ĐHQGHN 2020
• 主題: E-WOM; Online reviews; IAM model; Information adoption; Social media; information usefulness; Vietnam Cosmetic sector
• 在線閱讀: http://repository.vnu.edu.vn/handle/VNU_123/98464
• 機構: Vietnam National University, Hanoi

The paper found relevance, timeliness, accuracy, comprehensiveness and source trustworthiness to be the most effective components of the argument quality construct and source credibility construct of the research model, making them key influencers of information adoption.