Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector
The paper found relevance, timeliness, accuracy, comprehensiveness and source trustworthiness to be the most effective components of the argument quality construct and source credibility construct of the research model, making them key influencers of information adoption.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/98464 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |