A Structural Equation Modeling on Factors Related to the Brand Loyalty of Diners to Certified Thai Restaurants in the United States

• Main Authors: Auapinyakul, Woravat, Deebhijarn, Samart
• Format: text
• Published: Animo Repository 2019
• Subjects: Thai restaurants; Thai Select and Thai Select Premium restaurants; Thai food; brand loyalty; tourism; structural equation model
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol19/iss2/12; https://animorepository.dlsu.edu.ph/context/apssr/article/1228/viewcontent/RA_2011.pdf
• Institution: De La Salle University

The study examines a set of factors for their influence on the brand loyalty of diners to certified Thai Restaurants in the United States. Specifically, the study investigates the hypothesized direct or indirect influences of image, service quality, customer expectations, sensory perception, and cus...