A Structural Equation Modeling on Factors Related to the Brand Loyalty of Diners to Certified Thai Restaurants in the United States
The study examines a set of factors for their influence on the brand loyalty of diners to certified Thai Restaurants in the United States. Specifically, the study investigates the hypothesized direct or indirect influences of image, service quality, customer expectations, sensory perception, and cus...
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| Main Authors: | , |
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| Format: | text |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol19/iss2/12 https://animorepository.dlsu.edu.ph/context/apssr/article/1228/viewcontent/RA_2011.pdf |
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| Institution: | De La Salle University |