A Structural Equation Modeling on Factors Related to the Brand Loyalty of Diners to Certified Thai Restaurants in the United States

• المؤلفون الرئيسيون: Auapinyakul, Woravat, Deebhijarn, Samart
• التنسيق: text
• منشور في: Animo Repository 2019
• الموضوعات: Thai restaurants; Thai Select and Thai Select Premium restaurants; Thai food; brand loyalty; tourism; structural equation model
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/apssr/vol19/iss2/12; https://animorepository.dlsu.edu.ph/context/apssr/article/1228/viewcontent/RA_2011.pdf

The study examines a set of factors for their influence on the brand loyalty of diners to certified Thai Restaurants in the United States. Specifically, the study investigates the hypothesized direct or indirect influences of image, service quality, customer expectations, sensory perception, and cus...